8 Ways To Fight Counterfeit Sales Online

Compounding Threats of Counterfeits

Consumers face a startling threat of consuming fake goods. The quick distribution enabled by online transactions only compounds this threat. Unregulated and commonly subpar quality goods may compromise human health, cause serious injuries, or even demise; not to mention the money squandered for products that do not work properly, or even at all.

Capitalizing on Stolen Intellectual Property

The online sales of counterfeit products via globally established e-commerce platforms are increasingly imposing a negative economic impact on countless industries. And on a global level.

Manufacturers and brands who have painstakingly established themselves, face unfair competition due to similarly looking items being sold for a fraction of the original price. Besides a significant financial downturn, the sale and consumption of counterfeit goods tarnish the original public reputation and credibility.

8 Ways to Fight Counterfeit Sales Online

1. Global Monitoring
   

   Counterfeiters conduct their illegal business in the global arena. In order to ascertain the extent of the problem, brands should take advantage of the same technology that illegal distributors use for their global trade.

2. Vigilant Watch
   

   While huge e-commerce platforms are the logical place to begin monitoring, the battle against fake products does not end there. Illegal businesses always find new avenues to peddle their fake products. Brand owners should also look into paid promotions used by illegitimate sellers.

3. Dynamic Action
   

   Illegal trade flourishes best when left in the dark. Constant reporting exposes its operations to the public. Engaging the followers to report illicit trade can also discourage further attacks.
   

4. Fight On All Fronts
   

   Battling fake products is impossible if done individually. Brands can consolidate their efforts to take watch over a larger range. Moreover, E-commerce websites themselves, as well as paid advertising services, should be tapped to nip the bud before it grows more.
   

5. Legal Consequences
   

   To tackle the problem fully, these reports should not just reach site administrators, authorities should also be informed of criminal prosecution. Brands that publicly denounce the counterfeits tend to be targeted less.
   

6. Think Today
   

   Do not hesitate to start joining the efforts against counterfeits. The perfect moment to do so is always right now.
   

7. Inform Your Audience

   Ask the people to avoid patronizing fake goods by informing them of its dangers. The decline in sales from dubious websites and questionable sources promoting evidently counterfeit goods via reputable e-commerce sites will also aid appropriate entities to identify and prosecute such illegal activities.

8. Protect intelligently

   Besides constant vigilance, one of the best practices to adopt as an entrepreneur is to register your intellectual assets. By doing so, you are not only protecting your brand and its market credibility but more importantly, you are contributing to the official database used by local authorities to nab offenders.